Brochure Design
About the Project:
The client required a fresh look for the Smithsonian National Zoological Park through a brochure design. The brochure requirements were as follows: Three panels of 5” x 10”, back to back design, using two colors only. With printing on white paper, the two colors that I chose were green and black, giving the overall look to be clean, subtle, and naturistic.
I studied the park’s information carefully, being sure to capture the most valuable information and highlight popular events. Within the Adobe Suite, I used InDesign for the overall brochure layout, Illustrator to create the map, and Photoshop to edit the photos and remove the colors.
About the Company:
The Smithsonian’s National Zoo and Conservation Biology Institute leads the Smithsonian's global efforts to save species, better understand ecosystems and train future generations of conservationists. Founded in 1889, the Zoo is part of the Smithsonian Institution, the world’s largest museum and research complex. Its two campuses are home to more than 2,100 animals, including some of the planet’s most critically endangered species.
Always free of charge, the Zoo's 163-acre park in the heart of Washington, D.C., is a popular tourist destination, welcoming nearly 2 million visitors from all over the world each year. The Zoo instills a lifelong commitment to conservation through engaging experiences with animals and the people working to save them. Today, the Zoo is home to more than 2,100 animals representing almost 400 different species.